Effective PR Made Easy

All businesses and organisations benefit from generating public relations activity, be it with customers or other target audiences; and all need to prepare for fire-fighting when things go wrong.

Effective PR Made Easy divulges the workings of the media and its relationship with PR. It details the best way to attain media interest in one’s company for the right reasons and how to use the various forms of media: print, radio, television, Internet and news agencies.

He gives practical advice on how to write a press release and organise media facilities and press conferences. He also guides you on how to best present your company’s image, how to communicate properly with politicians and what to do at times of crisis.

From his vast experience, the author discusses the pitfalls that can frequently occur and draws on real-life examples of PR gaffes and successes to explain how to get the right kind of publicity.

Edition:	First		Published	2002
Format:	Paperback		ISBN:	9781902646961
Code:	B518		Price:	£9.99

Ian Proud’s career in PR has spanned more than 30 years. He presently works as a freelance consultant and advises and implements corporate communications programmes for a wide range of companies and organisations. His extensive international experience includes undertaking PR programmes on the ground in 14 countries.